Senior Manager, Marketing Strategy & Planning

About the role

Disney+ and Hulu's Marketing Strategy & Planning team is seeking a Senior Manager to oversee integrated planning workflows across brand, Live TV, sports, and content marketing initiatives, unifying how teams plan campaigns and measure impact across verticals. This role isn't about campaign execution — it's about acting as Marketing's connective tissue, aligning planning and measurement standards into one shared framework so Marketing can optimize for impact.

The ideal candidate is a proactive problem-solver and strategic thinker with deep experience in marketing strategy, program management, and cross-functional collaboration.

What you'll do

• Manage and develop a team that supports Brand, Live, Sports, Franchise, and Content marketing, aligning processes so campaigns consistently flow through standard planning frameworks with strategic rigor.
• Partner across the enterprise to advance key tools (e.g., MMM, Airtable, Claude) that support Marketing's planning and investment decisions.
• Develop workflows with automation in mind, leaning into AI to streamline and quicken results.
• Align campaign briefing processes to increase operational efficiency and cross-functional collaboration.
• Strengthen analyses by rolling out cross-platform measurement and unifying KPIs across teams.
• Collaborate regularly with campaign managers and channel owners to surface tactical performance insights, identify optimization opportunities, and inform strategic pivots.
• Drive the narrative of Marketing's holistic impact — socializing learnings with partners through goals updates and quarterly business reviews.
• Serve as a strategic thought partner to Marketing leadership, ensuring campaigns align with business goals and insights translate into sharper prioritization decisions.

Requirements

• 7+ years of experience in marketing strategy, media strategy, operations, consulting, or a related field.
• Proven success leading cross-functional projects and strategic planning processes.
• Strong analytical and storytelling skills; ability to translate data into clear, actionable insights.
• Expertise in database tools like Airtable.
• Exceptional verbal and written communication skills.
• Comfortable managing through ambiguity and influencing without authority.

Nice to have

• Experience in streaming or entertainment, particularly within a complex, matrixed organization.
• Proven background in building and scaling marketing operations or strategy functions.
• Experience with executive reporting and crafting strategic narratives for leadership.
• Strong understanding of cross-functional workflows between creative, media, strategy, and data science teams.
• Comfort navigating ambiguity and shifting priorities to support evolving business needs and objectives.

Pay & benefits

The hiring range for this position in Burbank, CA is $153,200–$205,400 per year. Base pay may vary depending on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided, in addition to the full range of medical, financial, and other benefits.