Director, Enterprise YouTube Strategy & Governance

About the role

The Director, Enterprise YouTube Strategy & Governance serves as the central strategy lead for The Walt Disney Company's YouTube presence. This role oversees the intersection of brand strategy, digital operations, and enterprise governance, collaborating across segments, markets and the digital teams that drive creative content strategy for Disney's YouTube channels.

What you'll do

Enterprise Strategy & Channel Optimization

• Define cross-company YouTube channel optimization, including global vs. regional channel approach and footprint optimization across Disney's portfolio.
• Set enterprise-wide content priorities based on audience research, brand strategy, and business objectives.
• Establish channel architecture to maximize reach, engagement, and brand consistency.
• Define windowing strategy, balancing audience development with monetization objectives.

Governance & Compliance

• Oversee governance of Disney's YouTube CMS ecosystem and all underlying channels across business segments.
• Manage content classification and categorization (MFK vs. GA).
• Establish and enforce standards for user permissions, advertising policy, channel management, and content compliance.
• Work closely with Legal teams to ensure ongoing regulatory and platform-policy compliance.

Policy Development & Oversight

• Define and maintain enterprise-wide policies spanning channel management, monetization, content classification, and compliance.
• Track adherence to policies across business segments and international markets.
• Serve as the internal authority on YouTube platform policies.

Performance Measurement & Competitive Intelligence

• Define success criteria, KPIs, and enterprise-wide pillars for YouTube content performance.
• Track and analyze performance at brand, franchise, and audience levels.
• Monitor the competitive landscape, platform algorithm evolution, and industry trends.

Cross-functional Collaboration

• Drive alignment across lines of business through prioritization frameworks and governance structures.
• Partner with digital creative teams on content strategy and channel execution.
• Coordinate with international markets and partner directly with YouTube on platform roadmap and benchmarks.

Requirements

• 10+ years of relevant professional experience.
• Deep expertise in digital platform strategy.
• Strong command of YouTube's ecosystem — algorithm, monetization mechanics, content policies, and governance requirements.
• Demonstrated track record leading cross-functional initiatives in large, complex organizations.
• Strong background in brand strategy and performance analytics.
• Experience in media, entertainment, or consumer brands preferred.

Pay & benefits

The hiring range for this position in Burbank, CA is $185,484–$248,820 per year. Base pay may vary depending on geographic region, job-related knowledge, skills, and experience.