Senior Associate, Symphony Partnerships & Franchise Strategy

About the Role

The Franchise Strategy & Management team drives NBCUniversal's global franchise strategy to cultivate IP growth and revenue across the franchise ecosystem. The Senior Associate develops and executes cross-channel marketing and franchise strategy initiatives, focused on Universal Destinations & Experiences (UDX) partnerships and in-park programs.

What You'll Do

• Manage development and execution of cross-marketing campaigns for Franchise & NBCU Symphony initiatives across UDX touchpoints
• Plan tactics and campaigns across existing and experiential channels
• Partner with UDX teams (Revenue Operations, Entertainment, Park Operations, Global Brand & Commercial) to execute activations
• Build and maintain relationships with internal and external partners
• Manage in-park and on-site signage, product placement, experiential events, and other marketing tactics
• Develop reports, post-campaign recaps, status reports, and content calendars
• Support execution of long-term global franchise strategies for the NBCUniversal portfolio

Requirements

• 4+ years of partnership management, marketing, or franchise strategy experience (internship experience considered)
• Strong proficiency in PowerPoint/Keynote, Word, and Excel
• High degree of professionalism and comfort with confidential information
• Strong written, verbal, and organizational skills; able to manage multiple projects

Pay

$75,000–$90,000/year