Manager, Social

About the Role

Warner Bros. Discovery Global Experiences is seeking a commercially focused Manager, Social Media to lead social media strategy and execution across Warner Bros. Studio Tour Hollywood, Superman Experience, retail, new launches, seasonal activations and priority Americas projects.

This role is dedicated to making social media a meaningful full-funnel growth engine: expanding awareness and cultural relevance; creating active fan engagement and community; building consideration for distinct experiences; and generating qualified traffic and conversion.

What You'll Do

• Lead the social strategy across the Americas portfolio, defining how social will build awareness, engagement, consideration and conversion
• Translate business objectives, audience insight and approved brand and franchise direction into clear social objectives, audience strategies, content pillars, messaging and calls to action
• Develop distinct social approaches for different experiences and audiences while creating shared standards, playbooks and learning across the portfolio
• Establish a clear role, target audience, editorial voice, content mix and publishing strategy for Meta, TikTok, YouTube, Pinterest, Threads and other relevant platforms
• Own the integrated social editorial calendar and day-to-day publishing rhythm across multiple experiences
• Develop platform-native approaches with particular emphasis on short-form video, entertainment, utility, conversation and participation
• Build a consistent pipeline of compelling social-first content
• Develop creator and influencer strategies
• Lead active community management that deepens fan relationships
• Establish social listening practices to monitor sentiment, guest experience, cultural and platform trends

Qualifications

• 5-8 years of solid experience in social media, social content strategy, audience development or integrated consumer marketing
• Demonstrated success growing reach, engagement and audiences through platform-specific strategies across Meta, TikTok, YouTube, Pinterest, Snapchat or comparable channels
• Strong understanding of short-form and long-form social video, creator and influencer programs, community management, social listening, social search
• Experience in entertainment, travel, attractions, hospitality, retail, ecommerce or other consumer-facing businesses preferred

Pay & Benefits

• Salary Range: $72,100 – $133,900/yr
• WBD offers thoughtfully curated benefits and tools to help you grow into your best self.