Manager, Retail Marketing

About the Role

Warner Bros. Discovery Global Experiences is seeking a commercially driven Manager, Retail Marketing to lead integrated marketing programs for its growing Americas retail portfolio, including existing flagship stores, new locations and retail opportunities connected to WBD experiences.

The Manager will develop retail marketing plans that drive qualified footfall, customer engagement, conversion, average transaction value, units per transaction and repeat visitation. This role connects product and franchise storytelling with seasonal campaigns, local-market activation, CRM, social, partnerships and in-store execution.

What You'll Do

• Develop integrated marketing plans for individual stores and the broader Americas retail portfolio
• Drive qualified footfall and customer acquisition through coordinated social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD owned promotional channels
• Partner with Growth Insights, Retail Operations and Finance to monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat-customer indicators
• Identify performance gaps and recommend targeted actions to increase awareness, improve conversion, grow customer spend and strengthen store-level revenue
• Own the retail marketing and promotional calendar, coordinating product launches, exclusives, new assortments, gifting moments, seasonal campaigns and inventory-led commercial priorities
• Partner with Merchandising, Product and Franchise teams to translate product stories, fan relevance and assortment priorities into compelling campaigns
• Develop go-to-market plans for new store openings, relocations, pop-ups and significant retail refreshes
• Build market-specific programs that engage locals, tourists, fan communities, nearby experiences, hotels, tourism organizations and relevant neighborhood or commercial partners

Qualifications

• 5-8 years of relevant experience in retail marketing, consumer marketing, shopper marketing, merchandising marketing, local-store marketing or integrated brand marketing
• Proven experience developing campaigns that drive store traffic, product engagement, conversion, average transaction value or customer retention
• Strong understanding of retail commercial metrics, promotional planning, merchandising priorities, seasonal demand and the in-store customer journey
• Experience with premium retail, entertainment franchises, tourism-driven locations, attractions, licensed consumer products or fan-oriented brands strongly preferred

Pay & Benefits

• Salary Range: $73,500 – $136,500/yr
• WBD offers thoughtfully curated benefits and tools to help you grow into your best self.