Creative & Brand Manager

About the Role

Warner Bros. Discovery Global Experiences is seeking a strategic and hands-on Creative and Brand Manager to build a higher-velocity creative engine supporting Warner Bros. Studio Tour Hollywood (WBSTH), Superman Experience (SE), new projects, retail, seasonal activations and priority licensed partners across the Americas.

This role will translate commercial priorities, audience insight and approved WBD brand and franchise direction into distinctive, effective campaigns and content. The Manager will own creative briefs, concept development, art direction, graphic design and video-editing oversight, copy development, production workflows, and day-to-day agency direction.

What You'll Do

• Develop creative strategies and clear, actionable briefs for evergreen marketing, new experience openings, retail initiatives, seasonal campaigns, partnerships and priority commercial opportunities
• Translate audience needs, fan behavior, product differentiation and business objectives into compelling campaign concepts, messaging territories, creative hooks and calls to action
• Manage end-to-end creative development and production across video, photography, social-first content, digital ads, CRM, websites, out-of-home, in-store materials, press materials, and partner assets
• Provide or direct graphic design, video editing, art direction and strong copywriting across campaign and always-on content
• Build and maintain an integrated creative calendar, production roadmap, asset library, versioning approach and intake process
• Coordinate shoots, production schedules, budgets, approvals, talent or creator inputs, music and usage rights
• Apply approved brand strategies, franchise guidance, visual identities and messaging frameworks consistently
• Partner closely with WBD Brand and Franchise teams as the subject-matter owners and approval authorities for brand strategy, franchise positioning, intellectual property and core brand standards

Qualifications

• 5-8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising or agency account/creative management
• Demonstrated ability to develop strong creative briefs, evaluate concepts and lead campaigns or content programs from strategy through production and delivery
• Experience producing or managing creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home and other consumer touchpoints
• Strong creative judgment, art direction, visual storytelling and copywriting skills
• Experience working within established brand-governance and franchise-approval structures strongly preferred

Pay & Benefits

• Salary Range: $78,400 – $145,600/yr
• WBD offers thoughtfully curated benefits and tools to help you grow into your best self.