Manager, Creator Content & Partnerships - Direct to Consumer

About the Role

The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.

As audiences increasingly engage with short-form video, podcasts, livestreams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.

Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.

The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy, with experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming.

What You'll Do

Creator Strategy & Partnerships

• Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
• Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
• Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
• Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
• Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
• Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.

Creator Content Leadership

• Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
• Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
• Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
• Evaluate content performance and audience insights to inform programming decisions and future content investments.

Leadership & Cross-Functional Collaboration

• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.
• Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.
• Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.

Performance & Innovation

• Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.