Senior Data Analyst, User Acquisition

Company Overview

Age of Learning® is the leading developer of engaging and effective Pre-K through 2nd grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning.

Summary

We are seeking a proactive, intellectually curious Senior Data Analyst to support our User Acquisition team. You will analyze channel, campaign, audience, creative, and landing-page performance and translate complex analyses into clear, actionable recommendations that guide acquisition strategy and investment decisions.

Responsibilities

• Analyze acquisition performance across channels, campaigns, audiences, creatives, devices, and landing pages
• Apply LTV, CAC, payback period, and ROAS frameworks to assess customer value and guide investment allocation
• Measure marketing effectiveness via attribution and incrementality testing
• Define KPIs for acquisition volume, efficiency, customer quality, and long-term value
• Proactively detect performance changes and communicate risks and opportunities
• Build self-service dashboards and automated reporting for business partners
• Partner with Data Engineering to define requirements and build scalable acquisition data models
• Present clear, actionable recommendations to technical and nontechnical stakeholders

Qualifications

• 6+ years in user-acquisition, growth, marketing, or data analytics
• Bachelor's or Master's degree in a quantitative field
• Strong experience with paid search, paid social, display, affiliate, mobile, CTV channels
• Experience developing LTV, CAC, payback period, and ROAS models
• Advanced SQL skills; experience with large datasets
• Proficiency in Python or R for statistical analysis, modeling, automation, and visualization
• Experience with BI tools such as Omni, Looker, or Tableau
• Snowflake, Git, or dbt a plus

Compensation

$150,000–$170,000 USD

Benefits

• 91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums
• 401(k) program with employer match
• 15 paid vacation days, 12 observed national paid holidays, 9 sick days, 16 paid volunteer hours per year
• 7 paid days for company-wide year end closure