Marketing Strategy Associate (PH/IA)

About the Role

Disney Consumer Products (DCP) brings captivating, inspiring, and inclusive products into families' and fans' daily lives — from toys to t-shirts, console games, books, and more, across beloved brands and franchises worldwide.

As a Marketing Strategy Associate (PH/IA) with the DCP Marketing Team (global campaigns and regional partners), you'll help develop go-to-market strategies and execution of marketing plans for the Disney and Pixar brands, partnering with internal Cast Members and external agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams.

The role reports to the Sr Manager, Marketing Strategy and is based in Glendale, CA. This is a 24-month project hire (PH) or Internal Assignment (IA) position with no guarantee of permanent employment.

What You'll Do

• Develop and support marketing programs that incorporate strategy, critical thinking, analytics, and innovation
• Support brand growth through communication planning, channel strategies, and brand management
• Help develop integrated marketing and sales communication with cross-functional teams
• Analyze data to identify marketing strategies, conclusions, and business opportunities
• Maintain a high-level understanding of marketing trends in the consumer products space
• Use consumer insights and research to inform partners across the marketing organization
• Support marketing activities with sales, category teams, in-house creative agency, PR, promotions, broadcast, media, and digital teams
• Provide creative feedback on marketing tactics and programs; develop and deliver presentations for partners and senior management

Requirements

• 2+ years of consumer marketing experience in branding, category licensing, franchise, or related field (including internships)
• Media planning, digital and social media skills
• Experience managing a portfolio of tactical programs, strategies, and budgets
• Demonstrated analytical skills; goal orientation with ability to react quickly to changing business needs
• Proficiency with Outlook, Excel, Word, Keynote & PowerPoint (deck creation), some Photoshop

Preferred: experience in Marketing Strategy, Consumer Package Goods, Brand Management, or Business/Program Management; cross-functional experience with creative agencies, brand, legal, and consumer insights; experience with consumer products and licensees/brand partners.

Compensation

The hiring range for this position is $95,500.00 to $128,000.00 per year.