Manager, Digital Marketing (YouTube – Kids & Family)

Project hire role, estimated one-year duration.

Job Summary

The Kids & Family Marketing team drives the campaigns, creative, and content that connect Disney's kids' and family entertainment brands with audiences across every platform, with YouTube as one key platform. The Manager, Digital Marketing is a hybrid "left-brain & right-brain" role: part creative partner, part producer, owning both creative ideation and the end-to-end production, tracking, delivery, and performance of that creative.

This role is the connective tissue between the Marketing team (who create the content) and the Programming Strategy team (who own scheduling, publishing, and channel operations for Disney Entertainment Television's "made for kids" YouTube channels).

What You'll Do

Creative Concepting & Ideation

• Partner with Marketing, Creative, and Brand leads as an active creative contributor in concepting sessions for YouTube-distributed campaigns
• Generate endemic YouTube Made for Kids creative across numerous Disney Kids brands, characters, and IP
• Translate broader marketing creative into ideas tailored to YouTube's format, audience behavior, and "made for kids" requirements

Production Management & Tracking

• Own end-to-end production timelines for marketing creative from brief through approvals and final delivery
• Track status of in-flight creative assets across editors, designers, and vendors; flag risks to deadlines or quality
• Manage budgets, scopes, and vendor/freelancer relationships as needed

Partnership with Programming Strategy

• Serve as marketing's point of contact for Programming Strategists managing day-to-day publishing
• Ensure creative assets are delivered in the correct formats, aspect ratios, and metadata-ready state
• Align on release windows, tentpole moments, and campaign cadences

Performance & Creative Optimization

• Monitor how marketing creative performs once live (views, CTR, retention, engagement)
• Apply performance learnings back into creative development
• Support A/B testing of creative variants (thumbnails, titles, cutdowns)
• Stay current on YouTube trends and emerging formats (Shorts, livestreams)

Cross-Functional Collaboration

• Act as a bridge across Marketing, Creative Services, Programming, Production, and Research teams

Compensation

The hiring range for this position is $95,500.00 to $128,000.00 per year.