Associate Manager, Integrated Marketing

About the Role

The Universal Television Entertainment team is seeking a strategic, creative marketer for its Integrated Marketing team. This role contributes to merchandising planning that drives viewing and engagement across the Peacock platform, reporting to the Senior Manager, Integrated Marketing.

What You'll Do

• Support development of merchandising strategy and planning across platforms
• Gather marketing elements and understand production needs, show creative, and campaign fit
• Collaborate with Title Marketing, Programming, Publicity, Creative, Production, Operations, and Sales to help titles launch successfully
• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations
• Maintain project timelines, one-sheets, and shared resources for stakeholder alignment
• Develop decks and presentations; represent Integrated Marketing in cross-functional meetings
• Drive marketing efforts across entertainment titles, implementing strategy and managing campaigns

Requirements

• 4+ years of experience in consumer, entertainment, or media marketing
• Experience in platform merchandising, media/promotional planning, or campaign management
• Strong organizational, project management, and communication skills

Pay & Benefits

Salary range: $65,000–$80,000/year, plus company-sponsored benefits (medical, dental, vision, 401(k), paid leave, tuition reimbursement).