Merchandise & Content Marketing Manager

About Insomniac

Insomniac produces some of the most innovative, immersive music festivals and events in the world, including Electric Daisy Carnival Las Vegas, the world's largest dance music festival. Based in Los Angeles since 1993.

About the Role

The Merchandise & Content Marketing Manager leads the development, execution, and optimization of integrated marketing strategies that drive merchandise growth while amplifying Insomniac's broader music, artist, and cultural storytelling. Sits within the Product Team; reports to the Head of Fashion & Apparel. Hybrid position.

What You'll Do

• Own and evolve the Merchandise Marketing and Content strategy, aligning with brand, artist, and business objectives
• Define and lead go-to-market vision across product launches, music releases, and cultural moments
• Lead development of integrated, multi-channel campaigns across merch, music, and experiential touchpoints
• Manage end-to-end campaign execution, ensuring timelines, budgets, and KPIs are met
• Manage content strategy and distribution across social, email, web, and emerging platforms
• Manage and develop talent, fostering a high-performing team culture

Requirements

• Proven experience leading integrated marketing strategy at the intersection of commerce and content
• Strong cross-functional leadership and stakeholder management skills
• Deep understanding of music, festival, and fashion culture