Insomniac - Digital Advertiser, Paid Social

About the role

The Digital Advertiser, Paid Social will support all facets of the marketing & digital advertising process for Festivals and/or Concerts, focusing on digital media planning & buying strategy and analytics for paid social, video, display, and search. This position will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus on paid social media tactics & implementation. In addition, the Digital Advertiser role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e., Call to Action), trafficking creative, sending tags to publishers, and analyzing performance daily. This position reports to the Director, Digital Advertising & Lead Digital Advertiser. This is not a remote position.

What you'll do

• Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales.
• Provide direction on tactical approach during the planning process and work closely with key members of the marketing and executive teams to align on budget optimization, campaign objectives, channel capabilities, audience strategy, creative requirements, site tagging for measurement, and new opportunities.
• Gather brief materials and prepare effective media plans across the Insomniac Festival and/or Concert business units, ensuring media mix and budget allocations are delivered against marketing goals.
• Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.
• Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance.
• Partner closely with project management, marketing, social media teams and marketing/media vendors to ideate, request, and deliver necessary marketing assets.
• Provide campaign performance reporting, including aggregating information from third parties for campaigns on a regular basis.
• Actualize media spend & conduct post-campaign recaps that include analysis of media plan, digital metrics, and strategic recommendations for future events.
• Utilize understanding of data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy.