Director, Enterprise YouTube Strategy & Governance
The Walt Disney Company · Burbank
- Pay
- $185,484–$248,820/yr
- Job type
- Full-time
- Work mode
- On-site
- Category
- Studios & Entertainment
- Neighborhood
- Burbank
- Posted
- September 28, 2026 (6 days ago)
- Last verified
- Today
About the Role
The Director, Enterprise YouTube Strategy & Governance serves as the central strategy lead for The Walt Disney Company's YouTube presence, overseeing brand strategy, digital operations, and enterprise governance across all business segments.
What You'll Do
Enterprise Strategy & Channel Optimization
- Define cross-company YouTube channel optimization, including global vs. regional approach, channel rationalization, and footprint optimization
- Set enterprise-wide content priorities based on audience research, brand strategy, and business objectives
- Establish channel architecture to maximize reach, engagement, and brand consistency
- Define windowing strategy, balancing audience development with monetization
Governance & Compliance
- Oversee governance of Disney's YouTube CMS ecosystem across all business segments
- Manage content classification (MFK vs. GA) and ensure proper channel configuration
- Establish and enforce standards for user permissions, advertising policy, and content compliance
- Work with Legal teams on regulatory and platform-policy compliance
Policy Development & Oversight
- Define and maintain enterprise-wide policies for channel management, monetization, and compliance
- Track adherence across segments and international markets; drive continuous improvement
- Serve as internal authority on YouTube platform policies and their application across Disney
Performance Measurement
- Define success criteria, KPIs, and performance pillars in collaboration with business segments
- Track performance at brand, franchise, and audience levels; translate data into actionable insights
- Monitor competitive landscape and platform algorithm evolution
Cross-functional Collaboration
- Drive alignment across lines of business through prioritization frameworks and governance structures
- Partner with digital creative teams on content strategy and on-channel delivery
- Report initiative progress to senior leadership
Pay & Benefits
$185,484–$248,820/yr
This listing comes from The Walt Disney Company's own careers feed and was verified again today. Stale listings are removed automatically.
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Director, Enterprise YouTube Strategy & Governance
$185,484–$248,820/yr