Associate Manager, Marketing Strategy (Disney Entertainment)

About the Role

Disney Entertainment is seeking a collaborative, highly organized marketing strategist to lead end-to-end campaigns for Disney-owned newly released and priority third-party licensed titles on Disney+ and Hulu. You will guide campaigns from early planning through launch and post-launch support, build strong studio and cross-functional relationships, and keep assets, approvals, and timelines moving smoothly — serving as a key connector across Theatrical, Content Planning, Brand, Bundle, Inclusive Marketing, CRM, Social, Performance Media, and Marketing Operations.

What You'll Do

• Lead end-to-end marketing campaigns for select films and documentaries, from early planning through post-launch support
• Support relationship management with major and independent studio partners on campaign plans, asset needs, feedback, approvals, and timelines
• Support theatrical drafting and broader film brand campaigns through strategic development, ideation, asset sourcing, execution, and stakeholder approvals
• Partner with Brand, Bundle, and Inclusive Marketing to build campaign plans and title lists tied to holidays, cultural moments, and seasonal priorities
• Own studio approval workflows, including routing assets, tracking feedback, resolving open items, and securing final approvals
• Serve as the liaison between Theatrical and Content Planning for trailer launches, Coming Soon Pages, and platform Special Looks
• Partner with CRM to secure email placement for priority films
• Source and quality-check approved key art, trailers, stills, copy, and other materials for branding, calls to action, legal language, and copyright accuracy
• Partner with Marketing Operations on statements of work and asset delivery; lead the Weekly Film Taskforce, Monthly Film Vertical, and Andscape meetings

Requirements

• 3+ years of experience in entertainment, film, streaming, brand, or integrated marketing
• Experience leading cross-functional campaigns from planning through launch, managing external partners, asset approvals, stakeholder feedback, and concurrent timelines
• Strong project management, organization, communication, presentation, and relationship-management skills, with close attention to detail
• Ability to evaluate materials for brand consistency, calls to action, legal language, and copyright requirements
• Proficiency with Microsoft PowerPoint, Excel, Outlook, and Teams
• Bachelor's degree in Marketing, Communications, Business, Film, or a related field, or equivalent relevant professional experience

Preferred: Experience marketing films, documentaries, licensed content, or streaming titles and working with studio approval processes; experience with CRM, paid media, social, platform merchandising, theatrical workflows, statements of work, or creative asset production timelines; advanced degree or additional coursework in a related field

Pay & Benefits

$87,100–$116,800/year (Burbank, CA)