Marketing Strategy Associate – Global Softlines (PH/IA)

About the Role

At Disney Consumer Products (DCP), we bring beloved characters and stories into consumers' everyday lives through products and experiences across fashion, lifestyle, retail and more.

We are seeking a highly organized, culturally aware and strategically minded Marketing Strategy Associate (PH/IA) to support the development and execution of Softlines marketing strategies and campaigns, with a primary focus on North America and connectivity to global initiatives.

You will help develop go-to-market strategies and communication plans for the Softlines category, supporting a broad portfolio of fashion, lifestyle and entertainment-led collaborations and product launches, and partnering across Marketing, Franchise, Creative, Communications, Commercial, regional teams, licensees and external partners.

The role reports to the Director, Marketing Strategy – Softlines and is based in Glendale, CA. This is a 24-month project hire (PH) or Internal Assignment (IA) position with no guarantee of permanent employment.

What You'll Do

• Support the development and execution of Softlines marketing campaigns across fashion, lifestyle and priority Disney franchises
• Help translate audience, franchise and commercial priorities into clear campaign plans and marketing materials
• Support the creation of presentations, creative briefs, campaign recaps, timelines and leadership updates
• Coordinate campaign timelines, deliverables, approvals and key milestones across multiple programs
• Partner with teams across Franchise, Creative, Communications, PR, Commercial, Sales, Retail and regional Marketing
• Support communication and coordination with external agencies, licensees, retailers and brand partners
• Participate in cross-functional meetings, capturing decisions and next steps
• Monitor fashion, retail, entertainment, social and cultural trends to bring relevant thinking into campaign development
• Help identify relevant cultural moments, emerging trends and activation opportunities
• Support integrated campaign planning across social, digital, earned, experiential and partner channels
• Maintain campaign trackers, assets and shared planning materials

Requirements

• 2+ years of experience in consumer marketing, brand marketing, category licensing, franchise marketing, advertising, retail or a related field (including professional internships)
• Genuine interest in fashion, retail, entertainment, consumer culture and emerging trends
• Experience framing a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, and budgets
• Strong relationship-building skills and ability to collaborate across diverse teams and functions
• Analytical mindset with the ability to interpret consumer, campaign and business insights
• Strong project management and organizational skills; ability to manage multiple priorities
• Understanding of integrated marketing, including social media, digital, PR, experiential and partner marketing

Pay & Benefits

$95,500–$128,000/year