Sr. Manager, Marketing Strategy & Campaign Mobilization

About the Role

Sr. Manager, Marketing Strategy & Campaign Mobilization on Disney's enterprise Brand Marketing team, working across segments and regions to develop and coordinate cross-company campaign moments for Disney's most valuable franchises.

What You'll Do

• Partner with segments, regions, strategy, and research teams to shape inputs into a clear, connected campaign story
• Develop deep franchise insight and translate it into ideas that drive relevance and long-term fandom
• Manage day-to-day coordination of company-wide campaign moments, keeping partners aligned and timelines on track
• Work with Creative and Go-To-Market teams to ensure assets stay true to each campaign's story and objectives
• Identify synergy opportunities across Disney's business lines
• Track campaign performance and use data to improve future strategy

Requirements

• 7+ years in brand marketing, strategy, or related roles, preferably in entertainment
• Strong understanding of brand/marketing strategy with ability to build strategic throughlines
• Excellent communicator, able to present to large groups and influence in a matrixed organization
• Strong analytical and project management skills
• Passion for Disney IP a plus

Pay & Benefits

$139,200–$186,600/yr

Full-time, on-site.