Sr. Manager, Creator Partnerships – YouTube

About the role

The Sr. Manager, Creator Partnerships – YouTube is a strategic leader responsible for defining and driving Disney's content strategy across high-impact creator partnership initiatives. This role owns a portfolio of complex, high-value creator relationships and translates enterprise marketing priorities into scalable creator-led storytelling, platform activations, and audience growth strategies.

Reporting to the VP, Digital Marketing, this position operates within a specialized enterprise creator and YouTube marketing team and directly stewards a significant portion of Disney's large-scale creator investment portfolio.

What you'll do

• Lead creator strategy for a portfolio of high-priority partnerships, translating business, brand and audience objectives into integrated creator programs that drive engagement, relevance and measurable marketing impact
• Steward a significant portion of Disney's large-scale creator investments and complex partnership agreements, aligning leadership, legal, business affairs, finance and cross-functional stakeholders around deal strategy, deliverables, value expectations and investment outcomes
• Lead the full lifecycle of critical creator partnerships from strategic brief development, talent evaluation and deal strategy through execution, content review, performance tracking, optimization and post-campaign value assessment
• Own senior-level relationships with third-party creator partners, agencies and production partners, building long-term, mutually beneficial partnerships that advance Disney brand priorities
• Architect channel, content and activation strategies that generate incremental value across creator appearances, integrations, disruptive activations, social extensions and Disney-owned distribution opportunities
• Drive cross-functional workstreams across marketing, communications, legal, business affairs, finance, operations, production and platform teams
• Identify, evaluate and advance new creator talent opportunities, conducting rigorous brand-fit, audience, commercial and risk assessments
• Set performance expectations, reporting cadences and optimization plans for creator partnerships, leveraging insights to sharpen content strategy
• Monitor creator, platform, audience and marketplace trends to identify emerging opportunities and keep Disney positioned at the forefront of creator-led digital storytelling

Required qualifications

• 7+ years of progressive experience in influencer/creator marketing, talent partnerships, digital marketing, content strategy, platform partnerships or related fields
• Bachelor's degree in Marketing, Communications, Public Relations, Business or related field
• Proven ability to develop creator strategies, manage high-profile creator or talent relationships and execute integrated, social-first digital content programs at scale
• Demonstrated experience managing complex, high-value creator, talent or content partnership agreements
• Strong commercial acumen with experience stewarding budgets, managing partnership value, evaluating performance and driving optimizations
• Deep understanding of social and digital platforms, creator ecosystems, YouTube, evolving content formats, audience behaviors and platform-specific engagement strategies