Director, Media Experimentation & Engagement

About the role

NBCUniversal seeks a Director, Media Experimentation & Engagement to lead the company's incrementality and engagement measurement program for Performance and Device media. Full-time, hybrid.

What you'll do

• Own and scale the experimentation roadmap for Performance and Device media
• Serve as the causal calibration source for Growth Media Analytics' measurement triangle (MMM and MTA)
• Set the standard for experimental rigor and translate test results into clear budget guidance
• Define how NBCU measures media's effect on subscriber value and engagement
• Manage a team to high-quality execution and develop the next generation of analytic leaders
• Partner with Performance Media, Device Media, Growth Strategy, and Decision Sciences leadership on experimentation methodology

Requirements

• Advanced expertise in media measurement, incrementality testing, and causal inference
• Experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA)
• Strong leadership and stakeholder communication skills
• 8+ years in analytics or media measurement; management experience required

Pay

• $135,000–$180,000/yr, full-time, hybrid