Assoc Manager, Integrated Marketing

About the Role

The Universal Television Entertainment team is seeking a strategic, creative, and enthusiastic marketer to join the Integrated Marketing team. The Associate Manager, Integrated Marketing is responsible for contributing to the development, execution, and analysis of merchandising planning, with the overall objective of driving viewing and engagement across the Peacock platform.

This role sits within the core Integrated Marketing team responsible for day-to-day and long-term Merchandising Strategy/Planning, Product Marketing/Optimization, and Integrated Projects.

What You'll Do

• Support the development of merchandising strategy and planning for all platforms where programming Integrated Marketing is responsible for appears
• Serve as a funnel of information, proactively gathering all needed marketing elements, understanding day-to-day production needs, show creative, and the larger campaign planning process
• Collaborate and ideate with key teams (Title Marketing, Programming, Publicity, Creative, Production, Operations, Sales, Decision Sciences) to help ensure owned titles launch on time and with success
• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations
• Maintain project timelines, one-sheets, and other shared resources to ensure all relevant stakeholders are aligned
• Contribute to larger title-specific campaigns and represent Integrated Marketing in cross-functional meetings
• Develop decks and other presentations as needed to represent the work the Integrated Marketing team is responsible for

Requirements

• 4+ years of experience in consumer, entertainment or media marketing
• Experience in one or more of: Platform Merchandising, Media or Promotional Planning, Strategy Development, Campaign Execution/Management
• Strong organizational, project management and communication skills
• Strategic thinker and creative problem solver comfortable navigating a matrixed, fast-paced organization
• Passion for entertainment, streaming and pop culture

Preferred

• Strong cultural intuition and affinity for Peacock's content slate
• Expertise in deck building (PowerPoint, Keynote) with strong visual storytelling
• Bachelor's degree preferred; Master's degree or MBA a plus

Schedule & Pay

Hybrid — minimum four days per week in office.

Salary range: $65,000–$80,000